The work is the same everywhere: get the Google Business Profile right, get into the map pack for the searches that matter, keep it there. What changes is what buyers type, which categories Google expects, and what counts as proof before they call.
Our longest client relationships are with pallet rack and warehouse equipment dealers. The rest of this page is where the same method applies.
Two industries have their own page, written from client work. Each shows the searches, the categories and the checklist for that trade.
Three US dealers managed · client since 2019
New and used rack dealers, shelving and material handling suppliers whose buyers search by region. Categories, products, service areas and install photos are what win the map pack.
Residential and commercial · storm season
Roofers competing for "roof repair near me" and the storm-damage wave. Service-area setup, services listed, suburb pages and a review routine that runs all year.
Air Temp Service Co, Little Falls NJ · client
Heating and cooling companies competing in two seasons: the category that matches your revenue, hours that answer the 6am call, and services listed so "ac repair" and "furnace repair" both match.
Griswold Plumbing Services, Connecticut shoreline · client
Emergency calls decided in minutes, and a category set most plumbers never build: drains, well pumps, water testing and treatment alongside the plumbing itself.
Texas Pest Services, LLC, Longview TX · client
One category for the whole trade, so the pack is won on services, real photographs of the technicians, and reviews that keep arriving. Year-round work with a spring termite spike.
American Inn & Suites, Jonesboro GA · client
Independent motels need the profile, the rate and the channel to work together. We walked all 143 rooms, graded them into price tiers, rebuilt the site with a booking engine and reworked the channels.
Pages coming
The same service-area method applies to any trade that travels to the customer. Until each page is written, the audit is the industry page: it names the searches and categories for your trade and town.
The map pack decides here too, with two differences: the address is shown and visited, and the profile competes on photos, hours and review recency more than on service areas.
Send your business name and city. Tell us the trade and the town. The audit comes back written, with the fixes ranked for that trade. No call required.